Big Data has revolutionized the way businesses, governments, and organizations operate, providing deep insights through the analysis of massive datasets. It involves collecting, processing, and analyzing structured and unstructured data from diverse sources such as social media, sensors, IoT devices, financial transactions, and digital interactions. The defining characteristics of Big Data—Volume, Variety, Velocity, and Veracity—make it both a challenge and an opportunity for organizations seeking to extract meaningful information. Advanced analytics, machine learning, and AI-powered tools enable businesses to uncover trends, predict customer behavior, and optimize operations in real time.